Most expecting families start their search for a doula on Google. Nearly half of all search engine searches carry local intent, meaning folks are looking for something nearby. If your Google My Business Profile is incomplete or your website isn't optimized to show up in local results, you're invisible for a huge share of the searches that matter most to your doula practice.

In this action-packed 45-minute workshop for new and experienced doulas, we'll walk you through the local marketing fundamentals that move the needle for your birth work business (no ad spend or being good with tech required!).

We'll explore:

• How to set up and optimize your Google Business Profile.
• How reviews influence local ranking, and how to consistently get 5-star reviews from your clients.
• All of the search engine optimization (SEO) basics you need to know
• How to show up in "near me" searches even if you serve multiple areas.
• Why your listings need to show up consistently in AI tools like ChatGPT and Google AI Overviews.
• Free and low-cost tools we use to track what's working!